Comparison
Swayzo vs Tolstoy
Tolstoy is a full AI commerce platform starting at $39/mo with impression-based overage charges ($5-10 per 1,000 impressions). Impressions count every time a widget loads — even if nobody watches. Costs scale quickly and there are no creator management tools.
Feature Comparison
| Feature | Tolstoy | Swayzo |
|---|---|---|
| Shoppable video feeds | ||
| TikTok / Instagram import | ||
| Product tagging | ||
| Analytics dashboard | ||
| AI video generation | ||
| Unlimited views (no overages) | ||
| Ambassador management | ||
| Product seeding campaigns | ||
| Creator payouts | ||
| Referral tracking | ||
| Simple, predictable pricing |
Pricing Comparison
Tolstoy
Limited features
5,000 impressions, $10/1K overage
20,000 impressions, $7/1K overage
50,000 impressions, $5/1K overage
Swayzo
Unlimited views, no overages
Unlimited views + ambassadors + seeding
Why merchants choose Swayzo
Tolstoy charges by impressions, not views — $10/1,000 impressions on their cheapest paid plan. Every page load counts, even if nobody watches a video.
Merchants are leaving Tolstoy over unpredictable costs — overage bills can exceed the base plan price within days of a traffic spike
No ambassador or creator management at any tier
Swayzo: unlimited views, no surprises, plus built-in creator tools
Ready to switch from Tolstoy?
Install Swayzo free and see the difference.
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