FILE — 07.COMPARE● HEAD-TO-HEADTOLSTOY
§ 01 — COMPARISON

Tolstoy vs.
Swayzo.

Enterprise pricing, usage-based overages. Tolstoy is a full AI commerce platform starting at $39/mo with impression-based overage charges ($5-10 per 1,000 impressions). Impressions count every time a widget loads — even if nobody watches. Costs scale quickly and there are no creator management tools.

§ 02 — FEATURES

What ships
in the box.

FeatureTolstoySwayzo
Shoppable video feeds
TikTok / Instagram import
Product tagging
Analytics dashboard
AI video generation
Unlimited views (no overages)
Ambassador management
Product seeding campaigns
Creator payouts
Referral tracking
Simple, predictable pricing
§ 03 — PRICING

What you actually pay.
Side by side.

THEMTOLSTOY

Tolstoy

Free
Limited features
$0
Plus
5,000 impressions, $10/1K overage
$39/mo
Pro
20,000 impressions, $7/1K overage
$199/mo
Max
50,000 impressions, $5/1K overage
$499/mo
Recommended
USUNLIMITED · NO FEES

Swayzo

Free
Unlimited views, no overages
$0
Starter
Unlimited views + ambassadors + seeding
$19/mo
§ 04 — RECEIPTS

Why merchants
choose Swayzo.

01

Tolstoy charges by impressions, not views — $10/1,000 impressions on their cheapest paid plan. Every page load counts, even if nobody watches a video.

02

Merchants are leaving Tolstoy over unpredictable costs — overage bills can exceed the base plan price within days of a traffic spike

03

No ambassador or creator management at any tier

04

Swayzo: unlimited views, no surprises, plus built-in creator tools

§ 05 — SWITCH

Done with Tolstoy?
Install free in twelve minutes.

Free plan. No card. Cancel anytime. The full feature set is yours from minute one.

Install on Shopify See all plans
// no card, no commitment
§ 06 — ALSO COMPARE
Swayzo vsMoastFree shoppable video, but no creator toolsSwayzo vsReelUpView-capped plans, no creator layerSwayzo vsVideowiseHidden impression caps behind a $19 entry priceSwayzo vsFireworkEnterprise video platform with enterprise pricing